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"Big Dalian, Big Tourism" Strategy Development Report For Dalian
Location: 
Dalian, China

Keywords: 
Regional tourism, Master plan,
Tourism development, Economy development
 
Overview:

In 2003, Dalian municipality put through a strategy of building ‘Big Dalian’, thus raised up higher requirements for Dalian city development,
meanwhile brought more opportunities for tourism development and city branding.
The report also take building ‘Big Dalian’ as our goal, raised up the details of developing ‘Big Tourism’ for Dalian city.
 
Developing strategy:

We study the resources of Dalian tourism, aiming at improve the tourism development as follows:
Product development- ‘Big resource’, Branding and Marketing-’Big Brand’,
service improvement- ’Big Market’ and industry integration- ‘Big integration’.